Creating Value for Online Conversion
Most businesses drive past the first signpost to e-commerce success: Value.
Defining value (or your USP) is the first and hardest task.
Every business must identify it’s unique value proposition and communicate that to their potential customers.
A relationship is a high value commodity
The modern day consumer knows they are looking for a great deal on their desired product, but they don’t know that they’re also – and perhaps more importantly – subconsciously looking for emotional cues, reinforcement and connections that lift self-esteem, confidence and a sense of association to a group.