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Mobile-friendly Roll-out for CrestClean

When it comes to precise delivery and management of their web network CrestClean engages i360 as a trusted partner.

mobile-friendly-crestclean

A Future-proofed Mobile Framework

Many months ago CrestClean gave the brief to plan the future of their web network with key requirements the wanted including:

1. A future-proofed WordPress framework

2. A smooth and seamless mobile-to-desktop experience

3. Search engine optimised page and content structures

4. CMS flexibility to enable the introduction of their core and sub-brand design guidelines

Fast delivery because ‘time is rankings’

When the final details of the Google Penguin update were announced, we we’re well in to the production of crest.co.nz and took the upgraded website live 1 month. With very little change-over ripple in Search Engine Page Ranking (SERPs), the client was very pleased and subsequently rankings have steadily improved.

Seamless data migration

A key challenge with this project was the migration of over 350 articles and respective media links (URLs valuable for SEO) from their legacy website system. We planned and executed multiple import processes to seamlessly migrate their content to the new mobile platform.

Device-dependent Conversion Strategy

It was important for this website to maintain a clear and prominent, device-dependent conversion prompt at all times. For desktop and tablet users a sticky enquiry tab has priority which leads through to an enquiry form page. At mobile sizes, a call button has higher priority reflecting a higher percentage of visitors via mobile preferring to make a telephone enquiry.

 


 

For further information contact Scott via email or on 021 639362

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Words from our client

I engaged i360 when we wanted to launch our product range online. They provided strategic advice, web development and worked with our in-house team providing consultancy during our start-up and initial growth. We were bricks and mortar and now our web store is a significant part of our business thanks in a big part to Scott and i360.

It’s been a pleasure working with a company which provides accurate professional advice and also enjoy the relationship throughout the whole process.

Craig Nees
Owner, EzyNeezy

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i360

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Phone (NZ): 021 639 362