Atlantis Re-development

Atlantis Bathroom Style engaged us to redevelop their New Zealand and Australian websites with the primary goal of optimising content to provide clearer pathways to information about their range of products and to address mobile markets.

Challenges

Completely review and re-design information architecture, especially surrounding the growing range of products.

Allow staff to have control over more of the rich features of the website and enable them to update (such things as maps) without programmer assistance.

Get it all to work seamlessly across desktop, tablet and mobile devices.

Actions

To address the user pathways to key products and information we started from scratch and developed a new website structure for almost 100 unique pages. This was achieved through good ol’ hard work on design flowcharts and whiteboard sessions with the client.

We scoped and implemented a powerful yet user-friendly CMS toolset that would allow staff to control visual elements such as retailer maps and complicated product specification tables.

We developed a fresh responsive framework for the new website.

Results

Product enquiry has increased by 250% since taking the new website live and customer feedback has been extremely positive.